source: yahoo news
While most lingerie brands would usually pick a buxom lady to model their latest underwear collections, Dutch department store Hema have opted for a more unconventional choice.
Male model Andrej Pejic fronts the campaign for the ‘Mega Push-Up Bra’ from Hema that promises to ‘add two cup sizes’.
The company’s decision to have a man front the campaign appears to have paid off - as his natural cleavage-free physique is visibly enhanced by their ‘boosting’ bra.